Streetwise Security Products has been around since 1990. What started as one person selling pepper spray to stores in eastern North Carolina has grown into one of the most recognized wholesale self-defense brands in the country, with over 2,500 active dealers across the U.S. and more than 30 countries.
If you're thinking about adding self-defense products to an existing business or starting something new, here's exactly how the dealer program works, what you get access to, and what the application looks like from start to finish.
Why Self-Defense Products Are Worth Selling
The demand is real and it isn't slowing down. People are actively looking for personal protection products and they're looking for them from brands they can trust. When you carry a recognizable, quality brand, that credibility adds to your business.
The margins are also genuinely good. Many Streetwise dealers retail products at three times their wholesale cost. A personal alarm that costs $2.95 wholesale carries a suggested retail of $9.95, that's enough margin to wholesale it to other retailers and still come out ahead. These aren't the kind of margins you see in most retail categories.
They also move quickly. Self-defense products are high-impulse purchases. When they're visible and priced accessibly, people buy them. Dealers who display products well consistently see reorders month after month.
What You Get as an Authorized Dealer
Here's what's included when your application is approved:
- Full product catalog access. Close to 500 self-defense and security products across the Streetwise brand, plus partner brands TASER and SABRE. Stun guns, pepper spray, batons, personal alarms, diversion safes, tactical flashlights, keychain self-defense tools, and more — all from one supplier.
- Volume Discounts. Standard wholesale pricing activates the moment you log in as an approved dealer. Volume discounts kick in automatically based on order size (more on this below).
- Weekly specials. Rotating product markdowns updated on Mondays. Logged-in dealers see that week's deals highlighted automatically on the homepage.
- Image bank and marketing graphics. Product photos, lifestyle images, and ready-to-use marketing graphics for your website, and social media.
- Full product catalog PDF. A reference catalog for placing orders.
- CSV product feed. A complete product data file with SKUs, descriptions, pricing, images, and weight and dimension data formatted for major ecommerce platforms. Download it anytime from your dealer dashboard under Resources.
- Dropshipping available. If you don't want to hold inventory, Streetwise ships directly to your customers. No minimum order quantity for dropship orders.
- Personal onboarding. After approval, someone from the Streetwise team reaches out to make sure your account is set up correctly and to help you place your first order.
How the Tiered Discount Structure Works
Wholesale pricing is available to all approved dealers from day one. Volume discounts stack on top of that as your orders grow.
| Order Size | Discount |
|---|---|
| Under $500 | Standard wholesale pricing |
| $500 or more | Additional 5% off |
| $1,000 or more | Additional 10% off |
| $2,000 or more | Additional 15% off |
Discounts activate automatically at checkout based on your order total. No codes, no requests, it just applies when you hit the threshold. *Tier discounts apply to applicable items only.
Who the Program Is For
Streetwise works with all types of businesses. There's no specific model required.
Brick and mortar retailers. Streetwise products have sold well in truck stops, travel plazas, convenience stores, gift shops, sporting goods stores, gun shops, and beauty salons. If you have consistent foot traffic and a counter or display space, these products work.
Online resellers. Sell through your own website or online marketplaces. The CSV feed and image bank make getting products listed fast. Dropshipping means no warehouse space required. Note: third-party Amazon sales are not permitted, with no exceptions.
Flea market and trade show vendors. Self-defense products are among the strongest impulse categories at flea markets and gun shows. Compact products, accessible price points, and broad customer appeal make them natural fits for these environments.
Dropshippers. No inventory, no fulfillment. You list the products, take the orders, and Streetwise ships directly to your customers. The CSV feed handles the product data side.
People starting a new business. Streetwise actively helps people build self-defense product businesses from scratch, not just established retailers looking to add a category.
Where You Can Sell
Authorized dealers can sell through their own storefronts, websites, gun shows, trade shows, and online marketplaces. The one exception is Amazon — third-party Amazon sales are not permitted.
The Application Process
The application takes under 2 minutes. Here's how it goes:
Step 1 — Apply. Complete the free online dealer application at streetwisesecurity.com. No commitment required, no long paperwork.
Step 2 — Get reviewed. The Streetwise team reviews applications quickly. Most dealers are approved within 1 to 2 business days.
Step 3 — Get access. Once approved, you unlock wholesale pricing, the full product catalog, the CSV feed, and all marketing assets.
Step 4 — Start selling. Place your first order and start building your product lineup. The team reaches out after approval to help you get set up and place that first order.
There are no contracts and no minimum order requirements. You order what you need, when you need it.
What About Distributors?
If you're interested in higher-volume pricing and a more dedicated account relationship, Streetwise does have a separate distributor program. Reach out directly at Sales@streetwisesecurity.com to discuss what that looks like.
Shipping
Streetwise ships via UPS, FedEx, and USPS with negotiated rates across all three carriers. Exact shipping costs are calculated at checkout based on order size and destination.
Where Products Come From
Streetwise sources inventory from manufacturers in the United States, China, Taiwan, Mexico, Pakistan, South Africa, and other countries.
What Dealers Say
"If only every company was as easy and delightful to deal with! At the end of the day, everybody wants quality products at a reasonable price from a business that cares. That what you get with Streetwise." — David Artman, The Home Security Superstore
"Once I brought on the Streetwise product line, they quickly became my best selling line, and each year sales have increased. These products bring peace of mind and knowing we are helping protect people is rewarding." — Randy Jick, Sun Sales
Ready to get started? Apply to become an authorized Streetwise dealer — the application takes under 2 minutes.